RFP #92153 - Advertising Media Buying Services
| Project #: | 92153 (RFP) |
|---|---|
| Category: | SER - Services (Non-IT) |
| Department: | Strategic Marketing Admissions |
| Issued by: | University of Maryland Global Campus |
| Publish Date: | Nov 11, 2024 8:47AM |
| Proposals Due Date: |
Dec 4, 2024 12:00PM
(Eastern Standard Time)
|
| Status: | open |
| Posted: | Oct 29, 2024 |
Description
University of Maryland Global Campus (“UMGC” or the “University”) is soliciting proposals for advertising media buying services. The selection process will be done in four (4) phases.
Phase 1 Portfolios: As the initial phase of this solicitation, interested Offerors who meet the qualifications set forth in this solicitation document are invited to submit a Portfolio providing evidence of their qualifications and experience providing successful and analytical, “cutting edge” advertising and media buying service. Only firms that for each of the last three (3) years had at least one client for whom they purchased a minimum of $5 million of advertising media shall be susceptible for an award. All Offerors who submit a Portfolio will be notified as to whether they are shortlisted for Phase 1. Only Offerors who are shortlisted after Phase 1 will receive the scope of work for this solicitation and be invited to submit a Technical Proposal by the due date and time in the Solicitation Schedule. There will be no question & answer ("Q&A") period during Phase 1.
Phase 2 Technical Proposal Submissions: Technical Proposals will be evaluated based on the evaluation criteria set forth in the Phase 2 solicitation document. All Offerors who are invited to submit a Technical Proposal will be notified as to whether they remain shortlisted following evaluation of Technical Proposals.
Phase 3 Oral Presentations/Interviews (optional): Shortlisted Offerors may be invited to attend an Oral Presentation/Interview via Zoom with the University during the period of time set forth in the Solicitation Schedule. Offerors are advised to set aside these dates in their entirety.
Phase 4 Pricing: Instructions for submitting Price Proposals will be provided in the Phase 2 solicitation document. Price Proposals must be submitted by the due date and time in the Solicitation Schedule. Offerors that are not shortlisted following Phase 2 and/or 3 do not need to submit a Price Proposal.
Special Instructions
An MBE subcontracting goal of no less than eight percent (8%) of the total services contract value is established for this solicitation. This percentage only applies to the firm’s media buying service fees, not “pass-through” funds, such as the cost of the advertisements themselves.
Attachments
This project has the following solicitation documents.
Vendor Questions and Answers
Submitted Questions About This Proposal
There are no questions that have been answered and posted by University of Maryland Global Campus.
For Questions or Additional Information, Contact:
The Procurement Officer(s) for this solicitation are: Alicia Klein - alicia.klein@umgc.edu and Eric Pfister - Eric.Pfister@umgc.edu.
About University of Maryland Global Campus
Welcome to the University of Maryland Global Campus Bid Locker Page!
Purchasing for the University of Maryland Global Campus (UMGC) is conducted by the Office of Procurement and Business Affairs. Under the direction of the Associate Vice President, we are strongly committed to our campus customers.
UMGC's Office of Procurement and Business Affairs ensures the University's procurements are conducted in a competitive, fair, and open environment and in full compliance with applicable policies, laws, and regulations. We identify opportunities to establish contracts that capitalize on the University's buying power, and work closely with the Institution's community to ensure contract compliance. In support of the University's mission, we procure goods and services using best value practices while working collaboratively to meet the needs of our customers.
UMGC is a supporter of the State of Maryland Small Business Reserve Program and State of Maryland Minority Business Enterprise Program.
Accessing Public RFPs/Solicitations
All new public RFPs/solicitations and updates will be posted on the eMaryland Marketplace Advantage (eMMA).
Once on the eMMA site, follow these steps to view all active UMGC public solicitations:
* Click Public Solicitations
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This search should generate a list of all active UMGC public solicitations. To search inactive UMGC public solicitations, change the Status to Closed before generating the search. If you have any questions about the eMMA site or the UMGC public solicitation process, please email procurement@umgc.edu. We thank you for your interest in procurement opportunities at UMGC.
Contact Us
The Procurement Office can be reached at procurement@umgc.edu.
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